About Us
The original Chevron Cars website launched in 1997 as part of the World of Chevron Cars campaign. The campaign consisted of television spots, print ads, billboards and toy cars available at Chevron retail locations.
The website's objective was to offer branded interactive educational content, games and activities to children, parents and educators. The Internet was still young in 1997, but the site featured early cutting-edge personalized applications like My Garage and My Calendar.
From the beginning, the e-commerce portion of the site where the toy cars are sold, was designed for parents only. The site was compliant from the start with Guidelines set down by the Children's Advertising Review Unit (CARU) of the Better Business Bureau and remains strictly compliant with the Children's Online Privacy Protection Act (COPPA).
ChevronCars.com immediately became very popular and has gained an audience far outside Chevron's traditional retail markets. There are hundreds of thousands of registered users and subscribers to the site's newsletters. Within a year of launch, ChevronCars.com won two prestigious awards: a BOTI (Best of the Internet) award for the Most Innovative Site, and an AdTech Award for Best Interactive Design, both in 1998. Although the majority of the site's users are children, a substantial group of users includes adults who love the cars and often collect them.
The site features free online games, and various ways to explore the humor and fun of the toy cars including biographies and multiple views of the cars, coloring and sticker pages, jigsaw puzzles and connect the dots games, screensavers, desktop themes, musical tunes and more.
There is also educational content covering subjects ranging from famous people and history to animals and science. Educational games help expand the visitors' general knowledge and language skills. A number of the TV commercials can also be viewed online. Site visitors can sign up to receive an educational newsletter (The Tribune), as well as a general newsletter that is sent any time there is new news about the toy cars.
Personalized pages allow users to put together their own collections and save them online. The site also features the Autopia Cars in association with Chevron's sponsorship of the Autopia attraction at Disneyland ™ Park in Los Angeles, California.
The site was re-launched in February 2002, following the introduction of a new commerce portion of the site in October 2001. In October, 2006, the current new design was launched with interactive Flash applications, new games, and an updated look and feel. We hope you enjoy the new ChevronCars.com, and we'd love to hear from you about any comments you may have.
